European AestheticsIs the European aesthetic the fruit of a total absence of city branding ? It may well be, apparently, that it includes some repercussions. From west to east, the periurban zones have bloomed on the edge of towns without any concern for appearance, except a random composition of hangars, roundabouts and jumbled roundabouts in chaos. Following the development of political Europe, transport companies have almost all developed the same cold and brutal identity that come with international transport. The general aesthetics, which had always been so non-existent, had no common denominator, but certain movements, particularly in fashion, are trying these days to make it a whole entity.
Indeed, unlike the United States, European aesthetics since the 1950s has not that much been glorified or even embedded in film culture, so it is unable to cross borders to influence other cultures. It is not a question of beauty, everything is ugly until someone decide for us that it is a must.
DESIGN LEADArt direction
210x297mm / 164 pages
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Euro Lillois | Branding
In 2015 with Kévin Magalhaes, we designed a local currency setting local street art personnalites ; for the city of Lille in the north of France.